[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.itouch.cz\/casto-je-ten-nejdulezitejsi-obal\/#Article","mainEntityOfPage":"https:\/\/www.itouch.cz\/casto-je-ten-nejdulezitejsi-obal\/","headline":"\u010casto je ten nejd\u016fle\u017eit\u011bj\u0161\u00ed obal","name":"\u010casto je ten nejd\u016fle\u017eit\u011bj\u0161\u00ed obal","description":"Co si budeme nalh\u00e1vat. Spot\u0159ebitel nakupuje hlavn\u011b o\u010dima, nikoliv rozumem. Pokud jej zaujme obal, tak si dan\u00fd v\u00fdrobek koup\u00ed. M\u016f\u017eete m\u00edt naprosto p\u0159ekr\u00e1sn\u00fd v\u00fdrobek nejvy\u0161\u0161\u00ed mo\u017en\u00e9 kvality, ale pokud bude zabalen do nep\u011bkn\u00e9ho obalu, tak si jej t\u011b\u017eko n\u011bkdo koup\u00ed. N\u011bco jin\u00e9ho je u sv\u011btov\u00fdch top zna\u010dek, tam byste mohli zabalit nap\u0159\u00edklad n\u011bjak\u00fd opasek Gucchi […]","datePublished":"2018-09-08","dateModified":"2018-09-08","author":{"@type":"Person","@id":"https:\/\/www.itouch.cz\/author\/#Person","name":"","url":"https:\/\/www.itouch.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2b882a21216b34ba28e79730eea9356b725e9a0bf9885ae3bedd792ae606fb10?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"itouch.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.itouch.cz\/wp-content\/uploads\/img_a326100_w2436_t1538228333.jpg","url":"https:\/\/www.itouch.cz\/wp-content\/uploads\/img_a326100_w2436_t1538228333.jpg","height":0,"width":0},"url":"https:\/\/www.itouch.cz\/casto-je-ten-nejdulezitejsi-obal\/","wordCount":449,"articleBody":"Co si budeme nalh\u00e1vat. Spot\u0159ebitel nakupuje hlavn\u011b o\u010dima, nikoliv rozumem. Pokud jej zaujme obal, tak si dan\u00fd v\u00fdrobek koup\u00ed. M\u016f\u017eete m\u00edt naprosto p\u0159ekr\u00e1sn\u00fd v\u00fdrobek nejvy\u0161\u0161\u00ed mo\u017en\u00e9 kvality, ale pokud bude zabalen do nep\u011bkn\u00e9ho obalu, tak si jej t\u011b\u017eko n\u011bkdo koup\u00ed. N\u011bco jin\u00e9ho je u sv\u011btov\u00fdch top zna\u010dek, tam byste mohli zabalit nap\u0159\u00edklad n\u011bjak\u00fd opasek Gucchi do trusu a stejn\u011b by to lidi koupili. Ka\u017edop\u00e1dn\u011b zp\u00e1tky k t\u00e9matu. Obal je nesm\u00edrn\u011b d\u016fle\u017eit\u00fd, co se t\u00fd\u010de upout\u00e1n\u00ed oka spot\u0159ebitele. Jak se \u0159\u00edk\u00e1 v anglicky mluv\u00edc\u00edch zem\u00edch: \u201eBeauty is in the eye of the beholder\u201c neboli \u201ekr\u00e1sa je v oku pozorovatele\u201c. Pokud spot\u0159ebitel shled\u00e1 v\u00e1\u0161 v\u00fdrobek kr\u00e1sn\u00fd, jist\u011b si jej koup\u00ed. Reklama c\u00edl\u00ed hlavn\u011b na ty, kte\u0159\u00ed jsou v\u016f\u010di vzhledu citliv\u00ed Dejme si za p\u0159\u00edklad d\u011bti. D\u011bti cht\u011bj\u00ed v\u0161echno, co vypad\u00e1 cool a drsn\u011b. Sladkosti jsou zabaleny do takov\u00fdch obal\u016f, aby co nejv\u00edce upoutaly d\u011bti, kter\u00e9 za\u010dnou \u0159v\u00e1t a \u017eadonit kdykoliv, kdy kolem nich projedete s voz\u00edkem. \u010cokol\u00e1dy, cukrovinky a \u017eel\u00e9, v\u0161echno to je zabaleno do \u201ehrav\u00fdch\u201c a p\u0159itroubl\u00fdch obal\u016f, kter\u00e9 maj\u00ed za c\u00edl n\u00e1s, jen tak mimochodem, na\u0161tvat a z\u00e1rove\u0148 popudit na\u0161e ratolesti, aby se nep\u0159estaly dopro\u0161ovat. Nen\u00ed v\u016fbec radno podce\u0148ovat reklamu a obaly, proto\u017ee vznikaj\u00ed cel\u00e9 kurzy na to, jak zaujmout spot\u0159ebitele l\u00e1kav\u00fdm vzhledem. A jestli si mysl\u00edte, \u017ee jenom d\u011bti sk\u00e1\u010dou po nabl\u00fdskan\u00fdch zbyte\u010dnostech, tak se pod\u00edvejte na sv\u016fj posledn\u00ed n\u00e1kup. To bychom se h\u00e1dali. V\u017edycky bude \u010dlov\u011bk preferovat kr\u00e1sn\u011bj\u0161\u00ed obal. Pokud proto hled\u00e1te n\u011bco, co by mohlo pomoci va\u0161im v\u00fdrobk\u016fm, \u010dl\u00e1nek  dok\u00e1\u017ee v\u00edce ne\u017e dob\u0159e poradit. Stejn\u00e9 je to s potravinami Lid\u00e9 si st\u011b\u017euj\u00ed, jak je zelenina dov\u00e1\u017eena ze zahrani\u010d\u00ed, p\u0159itom kdyby \u010desk\u00fd zem\u011bd\u011blec nab\u00eddl skute\u010dnou \u00farodu, tak by lidi ohrnovali nosy. Mysl\u00edte si, \u017ee v\u0161echny mrkve jsou tak kr\u00e1sn\u011b rovn\u00e9? Ale houbelec! O\u010dividn\u011b jste v \u017eivot\u011b nevid\u011bli pole. Mrkev m\u00e1 v\u0161echny tvary, tlou\u0161\u0165ky, zak\u0159iven\u00ed a proporce. Jenom \u010dlov\u011bk zh\u00fd\u010dkan\u00fd modern\u00ed dobou a perfekcionalismem si rad\u011bji koup\u00ed rovn\u00e9 mrkve z Holandska, nam\u00edsto toho, aby si koupil norm\u00e1ln\u00ed \u010deskou mrkev, by\u0165 je \u201enevzhledn\u00e1\u201c v porovn\u00e1n\u00ed s tou holandskou. Takov\u00fd je ten n\u00e1\u0161 chud\u00e1k spot\u0159ebitel.                                                                                                                                                                                                                                                                                                                                                                                                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